But first, a moment to celebrate! As we reach episode 52, we come back to the very first guest who ever came on the show, Bari Tessler. One year ago, I launched the Secret Library Podcast as Bari was preparing for the publication of her book, The Art of Money. Now, a year later, we've come back around and are talking to Bari again.
This time, we talk about what it takes financially to publish a book. Most would-be authors dream of making money right away from big book deals, but the reality is often different. With her usual generosity and candor, Bari shared the ins and outs of the book deal, the agreement she had with her co-writer, and what it took to get this book out in the world. This one is a must-listen.
I adored Ruby Warrington even before we spoke. I knew we would be kindred spirits because she admitted in her book that her power lipstick was MAC Lady Danger. So, of course I had to put my own Lady Danger on for our Skype call to record the session. And thus, magic ensued. I love Ruby because she comes from a journalist background, yet is pulled to topics that traditional journalism generally avoids, like astrology, spiritual topics, and Burning Man. I doubly knew I would love her when she admitted that Burning Man wasn't the easiest sell for her when she attended.
For anyone who has ever made a huge transition in life and wanted to write about it, you will have something to learn from Ruby. Not only did she leave journalism as a full-time career to explore writing and living in the more spiritual arena, she also moved from London to NYC along the way. Ruby is the perfect spokeserson for those who want to explore topics like tarot, astrology, sound baths, yoga, and crystals while still dressing to kill (and wearing Lady Danger lipstick). I found Ruby's book to be an excellent primer for the spiritual-curious, as it explores a wide array of topics under that umbrella with honesty and humor. I know you're going to love this conversation just as much as I did.
PR is one of those topics that seems to scare writers to death. It feels like the most extroverted part of writing, and the one that is the furthest away from writing your book. I was thrilled to have Natalie Obando on the show because she specializes not only in PR, but PR for books specifically. Her company, Do Good PR, promotes books with a message.
I had Natalie on for another reason: she doesn't think every author needs to have a fancy PR firm backing them up to have a successful book launch. We dove into what good PR looks like as well as what you can do yourself for your book. We also got clear about when you might want to call in the pros in order to handle specialized situations that they are trained for. It's a great primer in PR and one that you'll need to listen to before you get your book out in the world. I'm so glad to be able to make this topic a bit less intimidating.
But watching the explosion of content that eBooks and self-publishing has created, the couple realized that good books weren't getting the attention they deserved. With so much content to wade through looking for what you want, many books just drown.
With their experience producing film and television, Rob and Christine bring a unique approach to publishing- dedication to the story itself and a desire to see that story reach the world in whatever form it can. What does this mean for a writer? If you have a great story, Rob and Christine not only want to see it published as a book in print, but also explore the way the story could be a TV show or a film. From their point of view, the best way to get a story made into a movie is to write a book that can be adapted.
From inside the film world in Hollywood, this fresh perspective on getting ideas and stories out in front of people where they can read, watch, and enjoy them was hugely galvanizing. I love the matter-of-fact energy these two bring to books. I'm sure you'll love hearing this conversation. Enjoy! **Also, Rob and Christine were kind enough to provide the show with some books to give away as part of this episode! Make sure you're following us on Instagram to find out about the contest where you can win free books!*